So who does something like this? Isn't all this info on the internet already? Rawselvedge.com is created by a bunch of individuals who are somewhere between the johnny come lately's and the veteran denimheads. Rawselvedge.com gives the average "non average" denim consumer a launch pad in which their well educated denim decision a little further direction. This is for the young or the young at heart whose casual fridays is a statement as opposed to murmur. The site is for those on the "soho street" all the way to those on a boat and with a country club membership. This is a place without pretension or labels. Just the facts. No article of clothing can take you as many places as the right pair of jeans and no material is as versatile as denim. We at rawselvedge.com respect that whole heartedly and thusly dedicate this small corner of the digital universe to it.